Shake Shack NYC and HKG
Digital painting, 2019, Hong Kong
Elaine created two digital paintings for Shake Shack in-store display in New Town Plaza, Hong Kong. One is about the brand's first establishment in Madison's Square, New York City, while the second one is based on Sha Tin's history, where New Town Plaza is located.
From Shake Shack's website:
New Town Plaza Shack is our first location in New Territories in the Sha Tin district, which lies on the other side of Lion Rock from the congested urban areas of Kowloon and Hong Kong Island. Sha Tin was once a rural backwater of fishing and farming settlements, but it was transformed into a suburban New Town in the 1970s. Today, it is Hong Kong’s most populous district, home to 641,000 people, but it still retains the feeling of the countryside, with historic walled villages, lush hills and a string of green spaces along the Shing Mun River.
New Town Plaza is the flagship shopping destination in Sha Tin. In contrast, the Shack design takes inspiration from the literal translation of Sha Tin – sandy field – with serene colors, natural finishes and a luminous ceiling. Local artist Elaine Chiu created two stunning pieces: one depicting the history of the district and the other of our MSP Shack.